Cookie Policy


At PinkBBalloons, we believe every detail matters — from the perfectly chosen foil balloon to the finishing touch on your party table. The same care we put into curating our beautiful paper tableware, party banners, and seasonal decorations extends to how we manage your experience on our website. This Cookie Policy explains what cookies are, how we use them at pinkbballoons.com, and how you can control them.

Please take a moment to read this policy. By using our website, you acknowledge that you have been informed about our use of cookies as described below.

What Are Cookies?

Cookies are small text files that are placed on your device — your computer, tablet, or smartphone — when you visit a website. They help the website remember information about your visit, such as items you've added to your basket or your display preferences, so your next visit feels seamless and personal. Cookies are widely used across the web and are not harmful to your device.

How We Use Cookies

We use cookies to ensure our website functions properly, to understand how our visitors discover and navigate our collections, and to show you relevant content and offers across the web. Below, we explain each category of cookie we use.

1. Essential Cookies

These cookies are strictly necessary for our website to operate. Without them, features like your shopping basket, secure login, and checkout process simply would not work. They do not collect any personally identifiable information and cannot be switched off in our systems.

  • Shopping basket / cart: Remembers the paper cups, foil balloons, party banners, and other items you've added while you browse.
  • Login and session security: Keeps your account session secure during your visit.
  • Security tokens: Protect against fraudulent activity and cross-site request forgery.

2. Preference Cookies

These cookies remember choices you make on our site — such as your preferred currency (GBP £) or display settings — so we can provide a more personalised and consistent experience each time you return to browse our seasonal and themed collections.

3. Analytics Cookies (Google Analytics)

We use Google Analytics to help us understand how visitors interact with our website — which pages are most popular, how long people spend exploring our paperboard village decor or Valentine tableware ranges, and where visitors come from. This information is aggregated and anonymous, and helps us improve our site and product offerings.

  • Provider: Google LLC
  • Purpose: Website performance and visitor behaviour analysis
  • Data collected: Pages visited, time on site, traffic source, device type
  • More information: Google Privacy Policy

4. Marketing & Advertising Cookies (Google Ads)

We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. These cookies help us understand whether visitors who clicked on one of our ads went on to complete a purchase — for example, ordering paper napkins or a set of foil balloons for an upcoming celebration.

  • Provider: Google LLC
  • Purpose: Conversion tracking and ad performance measurement
  • More information: Google Ads & Privacy

5. Retargeting Cookies (TikTok Pixel)

We use the TikTok Pixel to reach visitors who have previously browsed our collections — so if you were admiring our home decoration range or our paperboard village decor with light, you may see relevant PinkBBalloons content on TikTok. These cookies help us deliver more meaningful, targeted advertising.

  • Provider: TikTok Inc.
  • Purpose: Retargeting and social media advertising
  • More information: TikTok Privacy Policy

Your Consent

When you first visit pinkbballoons.com, you will be presented with a cookie banner giving you the option to accept or reject non-essential cookies. Essential cookies will always be active as they are required for the website to function. Your consent choices are saved and can be updated at any time.

Under the UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we require your explicit consent before placing any non-essential cookies — including analytics, advertising, and retargeting cookies — on your device. You are free to withdraw or change your consent at any time without any impact on your ability to browse or shop with us.

How to Control Cookies

Beyond our cookie banner, you have several ways to manage or disable cookies:

  • Browser settings: Most web browsers allow you to view, manage, block, or delete cookies through their settings menu. Visit your browser's help section for instructions (e.g., Google Chrome, Safari, Firefox, Microsoft Edge).
  • Google Analytics opt-out: You can install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics.
  • Google Ads personalisation: Manage your ad settings via Google Ads Settings.
  • TikTok: Manage your TikTok ad preferences within the TikTok app or via your TikTok account settings.
  • Your Online Choices: Visit Your Online Choices to opt out of interest-based advertising from participating companies.

Please note that disabling certain cookies may affect the functionality of our website, including your ability to add items to your basket or complete a purchase.

Third-Party Cookies

Some cookies on our site are set by trusted third-party services we use to run our store and marketing. These third parties have their own privacy and cookie policies, and we encourage you to review them. The third parties whose cookies may be present on our site include:

  • Google LLC (Google Analytics, Google Ads)
  • TikTok Inc. (TikTok Pixel)

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we do, we will update the date at the bottom of this page. We encourage you to revisit this page periodically to stay informed.

Contact Us

If you have any questions about how we use cookies, or if you wish to exercise your rights in relation to cookie-based data, please don't hesitate to get in touch with our team. We're here to help — Monday to Friday, 9:00 AM – 6:00 PM, and Saturday, 10:00 AM – 4:00 PM (GMT). We aim to respond to all enquiries within 48 hours.

Last updated: June 2025